Privacy Policy

1. Introduction

Display Only ("we," "us," or "our") operates the website https://chicora-beauty.com/ (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Site, place an order, interact with our advertisements (including on Google and YouTube), or otherwise engage with us.

By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree with the practices described herein, please do not use our Site.

2. Information We Collect

2.1 Information You Provide Directly

We may collect personal information that you voluntarily provide when you:

• Create an account or place an order (name, email address, shipping address, billing address, phone number, payment information)
• Subscribe to our newsletter or marketing communications
• Contact us via email, chat, or customer support forms
• Participate in surveys, promotions, or contests
• Submit a product review or testimonial

2.2 Information Collected Automatically

When you visit our Site, certain information is collected automatically, including:

• Device and browser type, operating system, and version
• IP address and approximate geographic location
• Pages visited, time spent on pages, click patterns, and referring URLs
• Purchase and browsing activity on the Site
• Information collected through cookies, pixels, web beacons, and similar technologies (see Section 4)

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Shopify (our e-commerce platform)
• Payment processors (e.g., Stripe, PayPal, Shop Pay)
• Advertising platforms (Google Ads, YouTube, Meta/Facebook)
• Analytics providers (Google Analytics)
• Social media platforms when you interact with our ads or content

3. How We Use Your Information

We use the information we collect for the following purposes:

• Order Fulfillment: To process, ship, and manage your orders and returns
• Customer Service: To respond to inquiries, provide support, and resolve disputes
• Marketing & Advertising: To send promotional emails (with your consent), display targeted advertisements on Google, YouTube, and other platforms, and create custom and lookalike audiences for advertising purposes
• Site Improvement: To analyze usage trends, improve Site functionality, and personalize your experience
• Fraud Prevention: To detect and prevent fraudulent transactions and unauthorized activity
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Communication: To send transactional emails such as order confirmations, shipping updates, and account notifications

4. Cookies & Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your experience and support our advertising efforts. These include:

• Essential Cookies: Required for Site functionality, such as shopping cart management and secure checkout
• Analytics Cookies: Help us understand how visitors use our Site (e.g., Google Analytics)
• Advertising Cookies: Used to deliver relevant ads and measure campaign effectiveness (e.g., Google Ads conversion tracking, YouTube advertising pixels, Meta Pixel)
• Preference Cookies: Store your preferences, such as language or region

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect Site functionality. Most web browsers accept cookies by default; you can usually modify your browser settings to decline cookies if you prefer.

Google Analytics

We use Google Analytics to collect information about how visitors use our Site. Google Analytics uses cookies to gather data such as how often users visit, what pages they view, and what other sites they visited prior. We use this information to improve our Site and marketing efforts. You may opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

5. Google & YouTube Advertising

We use Google Ads and YouTube advertising services to promote our products. In connection with these services:

• Remarketing: We may use Google Ads remarketing to show advertisements to users who have previously visited our Site. These ads may appear on Google Search, YouTube, and across the Google Display Network.
• Conversion Tracking: We use Google Ads conversion tracking to measure the effectiveness of our ad campaigns. This involves placing a cookie on your device when you click on one of our ads.
• Customer Match & Similar Audiences: We may upload hashed customer data (such as email addresses) to Google to create targeted ad audiences and find similar potential customers. This data is handled in accordance with Google's Customer Match policy.
• YouTube Ads: We may display video advertisements on YouTube. YouTube (operated by Google) may collect data about your viewing behavior to serve relevant ads.

You can manage your Google ad preferences and opt out of personalized advertising by visiting Google Ads Settings. You may also visit Network Advertising Initiative Opt-Out or Digital Advertising Alliance Opt-Out to opt out of interest-based advertising from participating companies.

6. Sharing of Information

We do not sell your personal information. We may share your information with the following categories of third parties:

• Service Providers: Companies that help us operate our business, including Shopify (e-commerce platform), payment processors, shipping carriers, email marketing platforms, and customer support tools
• Advertising Partners: Google, YouTube, Meta/Facebook, and other advertising platforms for the purpose of delivering and measuring ad campaigns
• Analytics Providers: Services such as Google Analytics that help us understand Site usage
• Legal & Safety: When required by law, regulation, legal process, or governmental request; or to protect the rights, property, or safety of Display Only, our customers, or others
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets

All third-party service providers are contractually obligated to use your personal information only as necessary to perform the services on our behalf and to maintain the confidentiality and security of your data.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to satisfy legal, accounting, or reporting requirements. Specifically:

• Order and transaction data is retained for a minimum of 5 years for tax and legal compliance
• Marketing data (e.g., email subscription records) is retained until you unsubscribe or request deletion
• Analytics data is retained in aggregated or anonymized form
• Account data is retained for as long as your account is active

When personal information is no longer needed, we will securely delete or anonymize it.

8. Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate or incomplete personal information
• Deletion: Request that we delete your personal information, subject to certain legal exceptions
• Opt-Out of Marketing: Unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any marketing email or by contacting us directly
• Opt-Out of Targeted Advertising: Manage your ad preferences through the links provided in Section 5 above
• Data Portability: Request your personal data in a structured, commonly used, machine-readable format

To exercise any of these rights, please contact us at help@chicora-beauty.com. We will respond to your request within the timeframe required by applicable law (typically 30–45 days).

9. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, our purposes for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Correct: You may request that we correct inaccurate personal information.
• Right to Opt-Out of Sale/Sharing: We do not sell your personal information. We may share personal information with advertising partners for cross-context behavioral advertising. You have the right to opt out of this sharing.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit the use and disclosure of your sensitive personal information.

To submit a request, please email us at help@chicora-beauty.com with the subject line "California Privacy Request." We may need to verify your identity before processing your request.

In the preceding 12 months, we have collected the following categories of personal information: identifiers (name, email, address, phone), commercial information (purchase history), internet/electronic activity (browsing data, cookies), and geolocation data (approximate location via IP address).

10. International Users & GDPR

If you are located in the European Economic Area (EEA), United Kingdom (UK), or other jurisdictions with data protection laws, you have the following additional rights:

• The right to access, rectify, erase, restrict processing, and port your data
• The right to withdraw consent at any time where processing is based on consent
• The right to lodge a complaint with your local supervisory authority

Our legal bases for processing your personal information include: performance of a contract (order fulfillment), legitimate interests (fraud prevention, Site improvement), consent (marketing communications), and legal obligations (tax/regulatory compliance).

Your personal data may be transferred to and processed in the United States, where our servers and business operations are located. We take appropriate safeguards to ensure your data is protected in accordance with this Privacy Policy.

11. Children's Privacy

Our Site and services are not intended for individuals under the age of 16 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to promptly delete that information. If you believe we have inadvertently collected data from a child, please contact us at help@chicora-beauty.com.

12. Data Security

We implement industry-standard technical and organizational security measures to protect your personal information, including SSL/TLS encryption for data in transit, secure payment processing through PCI-DSS compliant providers, and restricted access controls. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

13. Third-Party Links

Our Site may contain links to third-party websites, including social media platforms, payment processors, and advertising partner sites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party site you visit.

14. Shopify & Payment Processing

Our online store is hosted on Shopify Inc. Shopify provides us with the e-commerce platform that allows us to sell our products to you. Your data is stored through Shopify's data storage, databases, and the general Shopify application. Shopify stores your data on secure servers behind a firewall.

Payment Processing

All direct payment gateways used by our store adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council. Your purchase transaction data is only used as long as is necessary to complete your transaction and is not stored by us after that. For more information, you may review Shopify's Privacy Policy.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via email or a prominent notice on our Site. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: